You really have to take this big reality participant’s words with a grain (or perhaps a pound) of salt. My issue is not that she is the face of a recently relocated retail store because they could not afford the rent. My problem is that she pretends it is her store. I admit actually liking the merchandise quite a bit, but the deal she has is either a small percentage of profits and/or a payment for advertising the shop.
The straw that broke the camel’s back for me was when her cast mates were acting as if she had opened a new store. As my spies tell it. It is a postage stamp size pop up shop for the summer. Many other people on her series have done pop up shops, mostly of their own personal clothes, this pop shop appears to be overstock from the brick and mortar shop she is the face of.
So once again, this reality show personality will make some money for drawing attention to the pop up, but it is in fact just another pop up. She’s not in the retail business, or the online business. It won’t make a dent in her wallet. It is pocket change.
I honestly don’t know why she bothers with this shit unless she is actually trying to help a friend, because she has a Most Favored Nation clause in her contract and is paid just a smidge under$100K per episode for her reality show. She should be set for life, but she needs an accountant who makes sure she pays her taxes. And she needs to watch her spending and pay off her debts.
The bottom line is she has yet to open a store. Not a boutique, not a carpet store, not a furniture store, not a store in Atlantic City. This person does not own a store anywhere.