Once Bethenny Frankel made her fortune pimping Skinny Girl Margaritas everyone else on reality TV started saying, “I can do that!” And the next thing you know there are multiple people trying and mostly failing to sell wine. Slapping your name on a fancy label and serving it at your parties doesn’t make a successful wine brand. You can sell a few bottles to a few of your devoted fans on your website, but if you are really making wine you have to get it in to the major liquor stores. This has been an issue for this reality participant before. All four people have descended on a major liquor store chain in Dallas before fighting to keep their wine in the major stores. I don’t recall how that all worked out in the end, but similar issues keep recurring.
The most recent one happened in Fort Lauderdale when the foursome insisted on pitching a sommelier from a major restaurant group desperate to get their wine into the high-end restaurants.
In the wine business, it’s who you know, and they don’t know anyone.