I’ve been telling you since Envy opened in New Jersey as “Melissa Gorga’s” boutique it was all smoke and mirrors. Well, not smoke and mirrors exactly, but it wasn’t exactly Melissa’s store. The store belonged to Jackie Beard Robinson. Just like Kyle Richard’s Alene Too stores are owned by Boca Raton businesswomen, Debbie Weisman and Lizzy Schwartz. Kyle’s situation is a bit different because she has partnered with the owners to run her own shops in Beverly Hills in New York on her own. But Kyle’s name is still the draw for those two locations. Envy by Melissa Gorga was owned by Robinson, and Melissa Gorga made a percentage of the sales profits(reportedly 20%). It was a bit more than being a paid spokesperson (like Sonja and Tipsy Girl), but not the level of responsibility that Kyle has. Melissa showed up in the store and tweeted on social media for a percentage of the profits.
As we noticed on the show, Jackie was not really interested in being on the show. During filming she headed off to the beach to let Melissa do what Melissa was supposed to do, stand around in the store and look pretty and do infomercials during filming of RHONJ. She did that from the beginning of the season with the conveniently timed “Grand Opening” with the step and repeat for photos of all the cast mates. She and Joe had tons of fake scenes about how she was slaving away at Envy and she was never home. She showed up the filming of Juicy Joe being hauled off to prison wearing an Envy hat. She did her part.
But something has happened and the likely thing that is happened is that not enough size twos showed up to buy the merch. Jackie said many times that Melissa was selling to a very narrow market, but Melissa kept on with the tiny clothes orders. I’m pretty sure most of the women in New Jersey fall into a range of normal sized women. Jackie is not making a profit and Melissa doesn’t want to change the merchandise she orders.
So Jackie pulled the plug on the shop. She’s the owner. She paid for the merchandise, and last Sunday, she had it all cleaned out down to the computers and shut the shop down. The odd thing it seems like Kim D is the one who assisted in getting all of the merchandise taken over to one of her Posche stores. Jackie was in Boca Raton for NYE. Melissa arrived at the store on Monday to find nothing but empty walls. Melissa put paper up on the windows saying the store was closed temporarily to update with a spring collection.
The bottom line is Envy has closed.
Kim D is calling Melissa out on social media saying “Keep running your lying mouth @melissagorga !!!! You are a Fraud and a fake, with all your phony story lines !!! I have more for you !!!!! #grifter #scammer #idontplay” Jackie is out of the New Jersey boutique business. Posche is holding a fire sale Thursday from 5-10 pm at the Allendale store with Jackie who will be back in New Jersey sometime today.
So basically just another day in Jersey. And no, filming has not started but I’m going to guess production tries to hustle up somebody to go film this shit show tomorrow.
Melissa Gorga still claims she will go on. Stay tuned.