Today, TMZ is reporting that Nene Leakes is going into the retail business. They say her first store will be in Atlantic City. Um, Atlantic City? I recently watched an episode of Anthony Bourdain’s , Parts Unknown on Atlantic City. Atlantic City is the new Detroit. Detroit, is actually making a comeback from complete economic devastation after the failure of the car industry in that city as well as government mismanagement. Atlantic City on the other hand is still swirling the toilet after the whole gagillion dollar Casino industry went belly up. Donald Trump could not turn a profit in Atlantic City and took a huge loss on his casinos. The economy of Atlantic City is SO BAD that it’s a big problem for Chris Christie’s presidential run. It’s a disaster. Why not start out in Atlanta where things are booming and there are a lot of rabid Nene fans? Business mistake number one. This is SUCH a bad idea, I don’t even know that I believe it.
But you know Nene is a hustler and always looking for a way to make a dollar so I am sure she has something up her sleeve.
Let’s looks a the positive side of this.
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But there is some good news, that may make this less risky than it sounds. Ceasar’s Place is adding new construction of a big boardwalk on a pier of a multiple use complex for a music venue, boxing events, bars, a bowling alley and retail space called Playground. In all the Facebook discussion of this you have hundreds of people begging for a job fair. So employees will be plentiful. And the developer of this project admits he is taking a huge risk investing in Atlantic City, but he is from Philly and loves Atlantic city and wants to help in the rejuvenation. Atlantic City is turning toward concerts to try to get back on track, so this could work. It’s a gamble, but it looks like it will be a beautiful facility. You know just like the beautiful casinos who went to big and are now huge empty shells.
According to TMZ Nene plans to sell her own line Nene by Nene Leakes and other labels. The Kardashians and Kyle Richards and Kandi Burruss have done this but again they started in their own city. This is a major financial investment that will take a lot of hands on time. You want to make your initial mistakes in your hometown. I think her T-Shirt line will be her big seller at this venue. Everyone buys a T-Shirt on vacation.
Best of luck to you Nene! I can’t wait to see how this all turns out. I have a feeling her little fan boy from Philly who has been Instagramming her and sending her Tiffany coffee mugs will end up running the retail store. He seems like more of a label whore who shops to much than a business man. But we shall see. He’s recently made is Instagram private. That’s to bad. It was an interesting mix of brand label shopping excess and quotes about knowing what people value showing you who they are. It was tres amusing.