The Task: The corporate client is King’s Hawaiian. They will be doing a photoshoot and social media blitz. Judging will be on creativity, originality and brand messaging.
Brandi Glanville, Leeza Gibbons, Johnny Damon, Ian Zierling
Project Manager: Johnny Damon
They want to talk about slogans. Ian has a lot of slogans. Most of which are too long. Brandi comes up with King’s Hawaiian We Rise to the Occasion. It’s a good slogan and they go with it. But I can’t help thinking of Brandi’s dirty little mind coming up with the whole “Rise to the occasion” thing. Ian knows someone with a helicopter who can take aerial shots.
The team gets some great shots of NYC, The Statue of Liberty, Brooklyn Bridge, etc. Ian is thrilled. Their photos are amazing. Ian continues to pitch his ideas. This team has the best concept overall, but there is no brand messaging. They are supposed to be superimposing the product onto the photos and adding hashtags to promote the brand. They are not using the brand name in the hashtags, their bread products are not easily identifiable. Leeza is pointing this out, but no one is listening. This very good concept is starting to go wrong.
Geraldo Rivera, Vivica Fox, , Kenya Moore
Project Manager: Kenya Moore
Kenya looks stunning in a black leather top and a white (leather?) skirt. In there first meeting Kenya wants to discuss what happened in the board room. Kenya want to put it all behind them and press reset. Everyone agrees but Vivica doesn’t believe a word Kenya is saying and she is still on high alert waiting for the next thing Kenya will do. Kenya’s concept is horrible. She wants to find really tall models and superimpose the actual Hawaiian buns on the models…buns. Slogan, I like big buns. Viviva and Geraldo are oddly supportive. Geraldo suggests Kenya be the model. She has the best buns. Vivica in her talking head points out that she was in “Booty Call” and her “assets” have grossed over a million dollars at the box office, but right now Kenya’s lopsided booty is on trend, so let’s let her have this moment. Oh the shade of it all.
Kenya wants something with a baby. Geraldo hates this idea but I think they are trying to let Kenya hang herself. Because as of now, everything is completely her idea.
At the shoot, Kenya grabs some people off the street to shoot. Vivica says she can walk with them. Kenya says no, she only wants people who are really, really fit. Oh Kenya. You couldn’t just let her be in the shot? Also, in my spoilers, I believe when they were filming this a model came to shoot with them. A named model that was previous on Celebrity Apprentice. I forget her name. So far, it doesn’t look like that worked out.
Kenya does a shot of her booty in a white skirt. Not the same white skirt I liked before it looked a bit lumpy. She is also making Vivica be her personal assistant and carry her coat and bring it to her after the shoots. SMH. They put Vivica in the shot with the baby. But other than that she was relegated to the margins. It’s really not cute. Vivica showed amazing restraint.
In the editing room, as Geraldo and Kenya work on the photos with an editor, Kenya suggests that Vivica start on the presentation. She asks Vivica to Google something, but she cannot find her phone. Kenya asks Geraldo and Vivica about the buns on the booties in the photos. They look ridiculous. Vivica says it looks cartoony. Geraldo says he likes real booties. It looks like the may have convinced her not to stick buns on the booties and just go with large bags of buns in the hands of the models, where the photos still are all booty shots. This could save this task. Vivica still has not found her phone. They all leave together with Vivica claiming her phone was stolen.
The presentation goes well. I forgot the element of “photobombing” which was mentioned in the task. They did not stick actually buns on people. They had a guy looking at Kenya’s behind, holding a huge bag of King’s Hawaiian’s buns. The slogan/hastag is “I like big buns” Kenya explains the double entendre concept. It’s not overly crass. The baby photo hashtag is “Babies love buns! The third picture is four girls walking down the street taken from the back. #GirlsJustWanna HaveBuns
The brand messaging is there. It’s creative and original. I think they could actually win after all. Kenya says if they end up losing again, she has some tricks up her sleeve. Oh. God.
Vivica and Kenya got after each other a bit. The client hated the whole baby loves buns. They thought the buns theme might not be suitable for families. But they did think it had great viral potential. They client did not like the hashtags or the branding on Johnny’s project. It sounds like a close call. Johnny’s team won. Donald said it was not even close.
So we are about to have a very heated boardroom.
Donald says Vivica has had five loses in a row. She starts throwing everyone under the bus. She says that Geraldo really boosted Kenya up letting her know that she was going to be the star. In fact, both ladies were in the photoshoot. Vivica says Kenya has toxic tendencies. Geraldo says that Vivica didn’t do a thing on the task. Kenya took a risk. Vivica is butt hurt because Geraldo wanted to feature Kenya’s butt and not hers. Kenya is saying that Vivica has wild mood swings. We are about to go down the menopausal alley. Kenya says she saw a tweet from Vivica that says she is going through menopause. Vivca loses it and calls Kenya a dirty-assed bitch. Vivica calls Kenya a “toxic trick!” Kenya says she does not appreciate being called out of her name. They are in the boardroom, not the ghetto. Trump asked Kenya why she is so nasty to everyone. Kenya says she is not. Geraldo says she has been. Trumps kid said you just said Vivica was menopausal on national television. Kenya says that Vivica tweeted it out herself. She also called out Shawn for being on her period during her task. Kenya says she can prove it. Trumps kid looks it up on Twitter. And there is the tweet. “Menopause is killing me. I can’t think straight half the time. I’m acting a damn fool half the time. 50 just isn’t sexy!” OMG this is priceless. Vivica adamantly denies tweeting that. Vivica is saying her phone was stolen. Vivica says that Kenya stole her phone and tweeted that.
Nobody believes that Kenya did not steal Vivica’s phone. I guess that was the trick she had up her sleeve. Kenya is FIRED!