Here is the PR release on the Housewives NYE Parties.
‘Housewife’ aficionados have the opportunity to toast stylishly alongside a housewife at one of five sizzling New Year’s Eve celebrations: Kim Zolciak in New York, Taylor Armstrong in Chicago, Kandi Burruss in Miami, Alexis Bellino in Los Angeles and Gretchen Rossi in Houston, Texas.
“We are so excited to partner with CIROC during this holiday season, to bring our fans a uniquely glamorous opportunity to greet the New Year with The Real Housewives,” said Ellen Stone, SVP of Marketing for Bravo.
Committed to keeping consumers safe, CIROC and Combs, in partnership with these glitzy Housewives, will further ignite the brand’s social responsibility platform with the execution of the fourth annual “CIROC Safe Rides” program. This initiative provides consumers with access to free and secure transportation from their New Year’s Eve fetes. Leading up to New Year’s, Kim Zolciak, Taylor Armstrong and others will surprise lucky pedestrians with CIROC Safe Rides cards to ensure that they get home safely on New Year’s Eve. Additionally on December 31, designated CIROC brand ambassadors will distribute thousands of “Safe Ride” cards to adult consumers in major metropolitan cities across the country. In New York, Chicago and Miami cards valued at $15 will be redeemable for usage in taxis, black cars, and liveries. CIROC will give Atlanta area consumers metro cards good for use on MARTA at the end of their big night.
“New Year’s Eve is one of my favorite times of year. I love the energy of people coming together all over the world to celebrate life – what was and what is yet to come,” said Combs. “I want everyone to know that however they choose to ring in the New Year, it is important to celebrate safely and responsibly.”
In addition, these starlets will remind fans to celebrate the holidays responsibly through dedicated public service announcements and other multi-media programming on select lifestyle media outlets through the month December.
“New Year’s Eve is filled with anticipation for new beginnings and a brighter future. I want to remind all of CIROC’s loyal fans to start the New Year out right by celebrating this special time responsibly,” said Taylor Armstrong of Real Housewives of Beverly Hills.
Because nothing says drink responsibly like having a housewife give you a free MARTA pass. Am I the only one who remembers seeing Kim Zolciak driving around town in a convertible with a glass of wine in SEVERAL episodes of RHOA? Might I just point out if you are drunk in downtown Atlanta in the wee hours that MARTA is generally not the safest option? I wonder why Kandi was not in the video? Ciroc could really use some help choosing people for this promotion. I’m surprised the housewives didn’t have a martini glass in their hands. They were in the back of a limo. This whole campaign seems very poorly thought out to me. What do you think?
What's a MARTA pass? On RHoA, Kandi usually has virgin drinks. Does she consume alcoholic drinks?
MARTA is the Atlanta bus system. There is also a rapid rail component that is very small by most metro standards. It does run to the airport though, so there is that!
Let's look at the glass half full. No pun intended. With Kim, Taylor, and Gretchen being heavy drinkers on the show, Bravo may have decided to use them as examples and show that even if you are a heavy drinker be responsible.
What am I going to do with a Marta pass?! They stop running around 1 don't they? Why don't we get the taxi cards like the fancy places 😉